"Design should make a product easier to use, not more difficult." — Dieter Rams

I design products that feel simple because they are grounded in insight. Over the last 12 years, I have turned research and feedback into experiences people can use and trust.

Most of my work starts small, a sketch on a whiteboard, a hypothesis in a room with a few curious people. We dig in. We interview, prototype, and test. Some ideas ship as usable products. Others become testable prototypes or a clear case for what to build next. Sometimes the right output is a concise story that builds empathy and points the team in the right direction.

I thrive in fast, collaborative spaces where designers, engineers, and product partners work side by side. My focus is not only clean visuals or smooth interactions. I aim for solutions that balance user needs with business goals and feel human at every touchpoint.

Methods I return to often, hands-on research, rapid prototyping, and testing multiple options to refine ideas and increase impact. I love this work. Design is more than a job to me. It shapes how I think, how I collaborate, and how I live.